Showing posts with label turns. Show all posts
Showing posts with label turns. Show all posts
Friday, April 3, 2015
Asus turns to negative ad campaign to sell devices expects to ship 1 million ZenFone units in Q2
In a crowded Chinese smartphone market, Asus plans on using a negative ad campaign in order to grab sales from a smartphone hungry population. This means that instead of focusing on the great features and capabilities of its own products, Asus ads will show you how the competition screwed up. Along these lines, Asus has already referred to its rivals as idiots, saying that it wont hold back production of its ZenFone to create an artificial demand.
This so-called "Hunger Marketing" is all the rage in China and is relied on by companies like Xiaomi. With this marketing ploy, a small number of units is made available for a particular model. This artificially drives up demand as buyers worry about the phone getting sold out. While Xiaomi used this technique to sell such models as its Xiaomi Hongmi, ZTE recently used it on a high end model, the ZTE Grand S II. In 58 seconds, the Chinese manufacturer sold out 50,000 units of the phone. That is a drop in a bucket compared to the 400 million smartphones expected to be sold in China this year.
Speaking of forecasts, Asus expects to ship 1 million units of its ZenFone this year. Now shipping pre-orders in China, Taiwan and Indonesia, the manufacturer believes it will ship 200,000 to 300,000 units in April, 400,000 next month, and 500,000 in June. These estimates come directly from the companys CEO, Jerry Shen. The executive says Asus is confident of shipping 5 million ZenFone handsets this year, and doubling that number in 2015.
The Asus ZenFone 6 features a 6 inch LCD screen with a 720 x 1280 resolution, powered by a dual-core 2GHz Intel Atom Z2580 CPU with 1GB of RAM, 8GB of native storage, and a 64GB microSD slot. Back and front-facing cameras weigh in at 13MP and 2MP respectively, with a 3300mAh cell providing the power. Android 4.3 is pre-installed.
The Asus ZenFone 5 has similar specs, except for the 5 inch LCD screen and the lower capacity 2110mAh battery. The Asus ZenFone 4 features a 4 inch LCD screen with similar specs as the ZenFone 5 except for the smaller screen, the dual-core 1.2GHz Intel Atom Z2520 CPU, 4GB of native storage, the 5MP rear-facing camera and .3MP front-facing snapper, and the 1200mAh battery.
source: DigiTimes
Speaking of forecasts, Asus expects to ship 1 million units of its ZenFone this year. Now shipping pre-orders in China, Taiwan and Indonesia, the manufacturer believes it will ship 200,000 to 300,000 units in April, 400,000 next month, and 500,000 in June. These estimates come directly from the companys CEO, Jerry Shen. The executive says Asus is confident of shipping 5 million ZenFone handsets this year, and doubling that number in 2015.
The Asus ZenFone 6 features a 6 inch LCD screen with a 720 x 1280 resolution, powered by a dual-core 2GHz Intel Atom Z2580 CPU with 1GB of RAM, 8GB of native storage, and a 64GB microSD slot. Back and front-facing cameras weigh in at 13MP and 2MP respectively, with a 3300mAh cell providing the power. Android 4.3 is pre-installed.
The Asus ZenFone 5 has similar specs, except for the 5 inch LCD screen and the lower capacity 2110mAh battery. The Asus ZenFone 4 features a 4 inch LCD screen with similar specs as the ZenFone 5 except for the smaller screen, the dual-core 1.2GHz Intel Atom Z2520 CPU, 4GB of native storage, the 5MP rear-facing camera and .3MP front-facing snapper, and the 1200mAh battery.
source: DigiTimes
MaKey MaKey Turns Anything Into A Computer Key
Maybe youve never thought about playing piano on a bunch of bananas or turning Grandma into a space bar, but once I saw this cool new gadget that lets you turn (almost) anything into a computer key.
Think of it as one Fathers Day gift that will bring your family a whole lot more fun than a tie. Unless you also turn that tie into controls to play Pacman.
Working on the principle that ordinary objects can still conduct electricity, the MaKey MaKey Invention Kit allows you to connect things like play dough, food, or even a pet to the little MaKey MaKey board.
With that board plugged into your computer, you basically "trick" your computer into thinking the objects are your keys or mouse.
It is so cool, I watched the demo video with my mouth hanging open. One warning: Unless you dont mind hearing your kids beg, dont watch it with them in the room.
Created by two graduate students at MIT Media Lab, MaKey MaKey is one of those computer gadgets that someone with very little by way of super technical computer smarts (i.e. me) can figure out. And if youve got a real techie in the house, theyll love exploring all the many capabilities, like the area for using the expanded keyboard ports and Arudino mode compatibility.
[source: coolmomtech]
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