Showing posts with label sell. Show all posts
Showing posts with label sell. Show all posts

Friday, April 3, 2015

Asus turns to negative ad campaign to sell devices expects to ship 1 million ZenFone units in Q2

 
In a crowded Chinese smartphone market, Asus plans on using a negative ad campaign in order to grab sales from a smartphone hungry population. This means that instead of focusing on the great features and capabilities of its own products, Asus ads will show you how the competition screwed up. Along these lines, Asus has already referred to its rivals as idiots, saying that it wont hold back production of its ZenFone to create an artificial demand.
This so-called "Hunger Marketing" is all the rage in China and is relied on by companies like Xiaomi. With this marketing ploy, a small number of units is made available for a particular model. This artificially drives up demand as buyers worry about the phone getting sold out. While Xiaomi used this technique to sell such models as its Xiaomi Hongmi, ZTE recently used it on a high end model, the ZTE Grand S II. In 58 seconds, the Chinese manufacturer sold out 50,000 units of the phone. That is a drop in a bucket compared to the 400 million smartphones expected to be sold in China this year.
Speaking of forecasts, Asus expects to ship 1 million units of its ZenFone this year. Now shipping pre-orders in China, Taiwan and Indonesia, the manufacturer believes it will ship 200,000 to 300,000 units in April, 400,000 next month, and 500,000 in June. These estimates come directly from the companys CEO, Jerry Shen. The executive says Asus is confident of shipping 5 million ZenFone handsets this year, and doubling that number in 2015.
The Asus ZenFone 6 features a 6 inch LCD screen with a 720 x 1280 resolution, powered by a dual-core 2GHz Intel Atom Z2580 CPU with 1GB of RAM, 8GB of native storage, and a 64GB microSD slot. Back and front-facing cameras weigh in at 13MP and 2MP respectively, with a 3300mAh cell providing the power. Android 4.3 is pre-installed.
The Asus ZenFone 5 has similar specs, except for the 5 inch LCD screen and the lower capacity 2110mAh battery. The Asus ZenFone 4 features a 4 inch LCD screen with similar specs as the ZenFone 5 except for the smaller screen, the dual-core 1.2GHz Intel Atom Z2520 CPU, 4GB of native storage, the 5MP rear-facing camera and .3MP front-facing snapper, and the 1200mAh battery.

source: DigiTimes
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Thursday, April 2, 2015

Apple is hiring fashion experts to sell the Apple Watch

Apple


The Apple Watch was introduced last September, but it was only that, a presentation, the team does not hit stores until early 2015. Everything points to a release in late February and Apple are preparing everything to make sale its new and awaited clock. The Cupertino has approached the idea of wearable or smart watch a different way to other brands. The Apple brand is clear that a watch, for more advanced or intelligent, does not cease to be a fashion. Under this idea have created a device that combines technology and design, maximum found in any Apple product, but it takes on new meaning with Apple Watch. We saw the approach to the fashion industry when Apple specialized media invited to the presentation and now 9to5mac says the company is planning to hire experts in luxury and fashion products to sell Apple Watch in Apple stores.


Apple


The Apple Watch is the most personal Apple product, the advice of your slogan. The US Company would be finalizing preparations for the arrival of your new watch stores worldwide. According to some internal documents procurement, Apple seek employees with knowledge of fashion and luxury products that advise customers to choose the model that best suits your style and needs. In addition, it is expected that much of the stores dedicated to expose the Apple Watch, with special windows to expose the product in different combinations. There is also talk that there would be some watches test subjects for a security cable, while the rest of combinations would be displayed in a special showcase. Lots of variety in the Apple Watch, but the choice of the windows would have more to do with wanting to prevent theft. There is talk that Apple Watch Edition will cost $ 5,000, a high price for a small product that we can hide in a pocket, hence place to be protected behind glass.


Apple


 Within a few months we will see the changes brought the Apple Watch store network in the company on the block, but what is clear is that the product will be closely linked to the fashion industry. Watch Apple already cast on the cover of the Chinese edition of Vogue and released in the fashion week in Paris. Apple offers the device in two sizes and three different materials. In turn, each material has two finishes and there are a variety of belts. In total, you can create up to 64 combinations without straps Watch Apple Sport colors. The device features a special interface that can be operated via touch screen and digital lateral crown, a piece reminiscent of traditional clocks and allow us to move more freely through the menus.



Apple is hiring fashion experts to sell the Apple Watch
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